當(dang)人(ren)人(ren)都在(zai)(zai)談論如何(he)(he)降本(ben)增效(xiao)，如何(he)(he)降低單(dan)房造價(jia)的(de)時(shi)候(hou)，存(cun)量(liang)改(gai)造就變成了酒店(dian)品(pin)(pin)牌(pai)發展的(de)未(wei)來指向(xiang)，酒店(dian)品(pin)(pin)牌(pai)要在(zai)(zai)市場中突(tu)出(chu)重(zhong)圍(wei)(wei)需(xu)要找到(dao)核心(xin)“抓(zhua)手(shou)”，而柏曼酒店(dian)近幾(ji)年聚焦在(zai)(zai)存(cun)量(liang)酒店(dian)改(gai)造賽道，通過(guo)精準改(gai)造能力讓(rang)存(cun)量(liang)用單(dan)房造價(jia)3-5萬(wan)元有效(xiao)煥新，拉(la)動(dong)品(pin)(pin)牌(pai)在(zai)(zai)全國(guo)范圍(wei)(wei)開出(chu)許多優秀的(de)改(gai)造門店(dian)。

就如柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)玉林文化廣場(chang)市政府店(dian)(dian)(dian)(dian)(dian)(dian)改(gai)(gai)(gai)造(zao)(zao)(zao)后綜(zong)(zong)合(he)出(chu)租(zu)(zu)率(lv)增長50%，回本周期(qi)小于2.5年(nian)；柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)梧(wu)州騎樓城三總府店(dian)(dian)(dian)(dian)(dian)(dian)改(gai)(gai)(gai)造(zao)(zao)(zao)開(kai)業至(zhi)今(jin)綜(zong)(zong)合(he)出(chu)租(zu)(zu)率(lv)超81%，同比(bi)改(gai)(gai)(gai)造(zao)(zao)(zao)前綜(zong)(zong)合(he)單房(fang)收(shou)益提升超140元；柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)北(bei)京(jing)勁松雙井地鐵站店(dian)(dian)(dian)(dian)(dian)(dian)由連鎖(suo)中端改(gai)(gai)(gai)造(zao)(zao)(zao)，單房(fang)造(zao)(zao)(zao)價約5萬元，回本周期(qi)不到1年(nian)。還有多家改(gai)(gai)(gai)造(zao)(zao)(zao)門店(dian)(dian)(dian)(dian)(dian)(dian)展現(xian)出(chu)出(chu)色(se)的數據成(cheng)果(guo)，柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)濟南(nan)(nan)泉(quan)城趵突泉(quan)店(dian)(dian)(dian)(dian)(dian)(dian)今(jin)年(nian)1月(yue)至(zhi)今(jin)綜(zong)(zong)合(he)出(chu)租(zu)(zu)率(lv)超96%，連續(xu)4個月(yue)綜(zong)(zong)合(he)出(chu)租(zu)(zu)率(lv)超97%；柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)南(nan)(nan)寧師范大(da)學北(bei)湖南(nan)(nan)路(lu)地鐵站店(dian)(dian)(dian)(dian)(dian)(dian)單月(yue)綜(zong)(zong)合(he)出(chu)租(zu)(zu)率(lv)超102%；柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)防城港陽光海岸海景店(dian)(dian)(dian)(dian)(dian)(dian)上(shang)線(xian)6個月(yue)綜(zong)(zong)合(he)出(chu)租(zu)(zu)率(lv)同比(bi)改(gai)(gai)(gai)造(zao)(zao)(zao)前提升60%。這些優(you)秀的改(gai)(gai)(gai)造(zao)(zao)(zao)案例，正是(shi)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)品牌多年(nian)經過對超700+項目成(cheng)功經驗的數據萃取，柏曼(man)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)(dian)的投資(zi)模型已經成(cheng)為許多投資(zi)人的有效“解決方案”。

作為聚焦(jiao)存量酒(jiu)(jiu)(jiu)店(dian)改(gai)(gai)造(zao)(zao)的(de)(de)(de)(de)柏(bo)曼酒(jiu)(jiu)(jiu)店(dian)，與傳統(tong)的(de)(de)(de)(de)中檔(dang)酒(jiu)(jiu)(jiu)店(dian)相比(bi)，柏(bo)曼酒(jiu)(jiu)(jiu)店(dian)的(de)(de)(de)(de)特別之(zhi)處(chu)在于(yu)其改(gai)(gai)造(zao)(zao)核心不(bu)(bu)在于(yu)全(quan)線翻新存量物業，也(ye)(ye)不(bu)(bu)在于(yu)簡單(dan)貼牌已有的(de)(de)(de)(de)酒(jiu)(jiu)(jiu)店(dian)，而是在這兩者(zhe)中間找到(dao)了適合存量酒(jiu)(jiu)(jiu)店(dian)投(tou)資(zi)(zi)人的(de)(de)(de)(de)改(gai)(gai)造(zao)(zao)邏(luo)輯(ji)——通過(guo)精(jing)準評(ping)估項目，利用(yong)(yong)殘值部(bu)分(fen)，從住(zhu)客體(ti)(ti)驗出(chu)發(fa)煥新、修補(bu)固裝家(jia)具、布草(cao)等產(chan)品并(bing)解決(jue)原酒(jiu)(jiu)(jiu)店(dian)痛點。這也(ye)(ye)得益于(yu)柏(bo)曼酒(jiu)(jiu)(jiu)店(dian)提(ti)出(chu)的(de)(de)(de)(de)“以售(shou)價倒推成本”的(de)(de)(de)(de)投(tou)資(zi)(zi)邏(luo)輯(ji)，聚焦(jiao)三至五萬單(dan)房(fang)造(zao)(zao)價的(de)(de)(de)(de)改(gai)(gai)造(zao)(zao)方案，從源頭(tou)開始(shi)為投(tou)資(zi)(zi)人“精(jing)打細(xi)算”，而大眾(zhong)出(chu)行(xing)者(zhe)也(ye)(ye)能(neng)用(yong)(yong)更少的(de)(de)(de)(de)錢(qian)獲(huo)得更美好的(de)(de)(de)(de)住(zhu)宿體(ti)(ti)驗，達到(dao)體(ti)(ti)驗性價比(bi)和投(tou)資(zi)(zi)性價比(bi)的(de)(de)(de)(de)雙向平衡，無(wu)疑(yi)與的(de)(de)(de)(de)使命(ming)一(yi)貫相承。

柏曼酒店的成功實踐證明，存改需要一套科學、高效、可復制的投資模型，一個個回本周期短、出租率高、收益躍升的改造案例，正是這套模型生命力的最佳注腳。未來，隨著存量市場競爭加劇與投資人需求日益精細化，品牌將繼續為存量投資人指引投資方向。