4月17日，同程旅(lv)行發(fa)布公告稱，已(yi)與萬達(da)酒(jiu)店(dian)發(fa)展(zhan)就(jiu)收購其(qi)(qi)全資(zi)子(zi)公司(si)萬達(da)酒(jiu)管100%股(gu)權事(shi)宜達(da)成協議(yi)，交易對價約為人民幣24.9億元，估(gu)值倍(bei)數(shu)相當于其(qi)(qi)2023年度經調(diao)整(zheng)EBITDA的9.5倍(bei)。

萬(wan)達(da)(da)酒(jiu)管(guan)，擁有(you)(you)萬(wan)達(da)(da)瑞華(hua)(hua)(hua)（奢(she)華(hua)(hua)(hua)酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)文華(hua)(hua)(hua)（豪華(hua)(hua)(hua)酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)嘉華(hua)(hua)(hua)（高端(duan)(duan)全(quan)服務酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)錦華(hua)(hua)(hua)（高端(duan)(duan)精選酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)頤華(hua)(hua)(hua)（高端(duan)(duan)生(sheng)活方式酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)安柏（高端(duan)(duan)定制酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)美華(hua)(hua)(hua)（中高端(duan)(duan)設計酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)悅華(hua)(hua)(hua)（中端(duan)(duan)酒(jiu)店(dian)(dian)(dian)）、萬(wan)達(da)(da)安悅（中高端(duan)(duan)酒(jiu)店(dian)(dian)(dian)）九大品牌。截至2024年底，萬(wan)達(da)(da)酒(jiu)管(guan)在營酒(jiu)店(dian)(dian)(dian)共(gong)計204家(jia)，客房總量超過40200間(jian)，另有(you)(you)376家(jia)酒(jiu)店(dian)(dian)(dian)已簽約待開(kai)業。

此(ci)次收購萬達酒管(guan)交易完(wan)成后(hou)，同程(cheng)旅行的酒管(guan)業務將補齊高端(duan)酒店(dian)(dian)這塊“拼圖(tu)”。此(ci)前，同程(cheng)旅行旗下藝龍酒店(dian)(dian)科技平臺的主(zhu)力品(pin)牌主(zhu)要包含雅致酒店(dian)(dian)、藝龍酒店(dian)(dian)、美豪(hao)麗致酒店(dian)(dian)、美豪(hao)酒店(dian)(dian)等(deng)，主(zhu)要以中(zhong)高端(duan)、中(zhong)端(duan)以及經(jing)濟型品(pin)牌為主(zhu)。